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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Overview and Key Concepts | 12% | - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization |
| Audience Management | 16% | - Configure dynamic audience membership - Create and manage segments - Build audience criteria and filters - Implement catalog-based recommendations - Use profile attributes and engagement scoring |
| Administration and Governance | 20% | - Understand compliance and security considerations - Implement data governance policies - Manage user roles and permissions - Configure system settings and preferences - Monitor system health and troubleshooting - Manage integrations with Marketing Cloud |
| Campaigns and Experiences | 24% | - Implement decision logic and rules - Configure audience targeting and segmentation - Set up triggers and response handling - Build experiences using drag-and-drop editor - Create and manage campaigns - Create and test campaign variations |
| Reporting and Analytics | 12% | - Analyze campaign performance metrics - Interpret engagement and conversion data - Navigate and use the Reports dashboard - Create and customize reports |
| Implementation and Configuration | 16% | - Set up and configure the Web Media Manager - Configure user and visitor authentication - Implement JavaScript beacon and tag management - Configure campaign areas and zones - Set up data collection and event processing |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
How many days after the date of upload will files be deleted from the SFTP?
A. 90 days
B. 30 days
C. 180 days
D. 60 days
Question 2
What are base item types that an administrator can use in a Catalog?
A. Product, Name, Description
B. Product, Article, Blog Past
C. Name, Dimensions, Attributes
D. Product, Category, Article
Question 3
Which data feed integrates external system data into a user's profile levargaing identity attributes?
A. Identity feed
B. User Feed
C. Interaction feed
D. Catalog Feed
Question 4
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?
A. Einstein Recipes
B. Promotions
C. Einstein Decisions
D. Catalog Items
Question 5
What is the best practice naming convention for attributes?
A. Lower_snake_case
B. lowerCamelCase
C. UpperCamelCase
D. Upper_snake_case
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: A,D | Question 5 Answer: C |
Jamie 
Payne 
Veronica 
Bert 
Lauren 
Winni 
Adolph 
Viola 
Denise 
Elizabeth 
Gemma 
Beatrice 
Maxwell 
Brady 
Vivian 
Jared 
Tobias 
Adair 
Elizabeth 
Norton 
Moore 
