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Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
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AMA PCM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| The Offering – Product and Service | 21% | - Service Strategy - New Product Development - Branding Strategy - Product Strategy |
| Global, Ethical, and Sustainable Marketing | 11% | - Sustainability in Marketing - Marketing Ethics - Global Marketing Management |
| Managing Information for Marketing Insights | 15% | - Market Research Fundamentals - Customer Relationship Management - Data and Marketing Analytics |
| Manage Pricing Decisions | 7% | - Pricing Execution - Pricing Tactics - Pricing Objectives and Strategies |
| Marketing Strategy | 10% | - Marketing Management Fundamentals - Market Planning and Strategy |
| Buyers and Markets | 17% | - Segmentation, Targeting, and Positioning - Organizational Buyer Behavior - Consumer Behavior |
| Deliver the Value Offering | 8% | - Physical Distribution - Logistics and Supply Chain - Marketing Channels |
| Communicate the Value Offering | 11% | - Digital Marketing - Traditional Promotional Methods - Social Media Marketing - Promotion Management |




