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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
A) Measure = Responders, Interval = 3 days
B) Measure = Unique Conversions, Event Date = 3 days
C) Measure = Single Clicks, Sent Date = 3 days
D) Measure = Total Clicks, Interval = 3days
E) Measure = Responders, Event Date = 3 days
2. There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
A) In the export wizards, under the Source section, select the option "Comma delimited".
B) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
C) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
D) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
3. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
A) Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
B) The number of records in the supplemental table cannot exceed the total number of records in the profile list.
C) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
D) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
4. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)
A) Send carefully planned content to highly engaged recipients.
B) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
C) Minimize complaints and bounces to establish a good reputation with each ISP.
D) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
E) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
5. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
A) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
C) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
D) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A,C,E | Question # 5 Answer: B |




