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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Manager Files in File Transfer.
B) Specify character encoding in import file.
C) Configure Field-Level Encryption in import file.

2. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Email Recommendations
B) Einstein Messaging Insights
C) Einstein Copy Insights

3. A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A) Schedule report and email file to the director.
B) Schedule report to export as a web page.
C) A Schedule report and email the link to download.

4. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Analytics Dashboard
B) Email Analytics Tile
C) Journey History

5. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?

A) Requirement to have Custom URLs on Cloud Pages
B) Sending. Volume > 250,000 Email/Month
C) Requirement to have Custom URLs on images hosted in Marketing Cloud

Solutions: