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Salesforce Email Essentials (EEB101) Sample Questions:

1. What is a true statement about Subscriber Key? (Choose 3)

A) Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
B) Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
C) Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
D) Subscriber Key determines what update types will be available when importing data
E) Subscriber Key and Primary Key are interchangeable terms

2. What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

A) Code Snippet
B) Style Block
C) Free Form Code Block
D) Script Activity

3. What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

A) Address Book Strategy - add address book tool to your emails.
B) Add how the subscriber subscribed to your email
C) Subject line recognition
D) Identify the message as an advertisement
E) Ensure all subscribers have given you permission

4. Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A) Add a clear, brief, and urgent call-to-action.
B) Include relevant preheader text in every email.
C) Use images, not text, to improve email look and branding.
D) Send earlier in the day to give subscribers more time to check email.

5. A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

A) Ask for detailed demographic information.
B) Set expectations on send frequency and schedule.
C) Tell customers why they want to receive NTO emails.
D) Use explicit opt-in for any new web sign-ups.
E) Automatically opt-in all new customers.

Solutions: