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How to book the MB-220: Microsoft Dynamics 365 Marketing Exam
These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
- Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
- Step 2: Sign up/Login to Pearson VUE account
- Step 3: Select local centre based on your country, date, time and confirm with a payment method.
Skills measured
- Configure Dynamics 365 Customer Voice (10-15%)
- Manage events and webinars (10-15%)
- Manage leads, contacts, and accounts (5-10%)
- Create and manage marketing forms and pages (10-15%)
- Create and manage marketing emails (5-10%)
- Configure marketing applications (20-25%)
- Manage customer journeys (10-15%)
- Manage segments and lists (10-15%)
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
What Are Characteristics of This Exam?
The Microsoft evaluation MB-220 is 150-minute long if it contains labs and 130 minutes with no lab sessions and mainly consists of 40-60 questions. As a rule, there is no fixed number of items in the actual exam, which has led to no definite passing score. The only thing that one can comprehend about passing rates is that it is mandatory to score at least 70% of total marks to come up with flying colors in this evaluation. As far as language options are concerned, one can sit for such an exam in English only. The standard exam fee is $165 and should be paid towards the exam voucher, which is non-refundable and non-transferable.
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Who should take the MB-220: Microsoft Dynamics 365 Marketing Exam
The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.
This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.
- Marketing consultants
- Microsoft Dynamics 365 Customer Engagement functional consultants
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Use segment insights - Build segment queries and filters - Create and manage static segments |
| Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Implement progressive profiling - Configure form and page elements - Create and publish marketing pages |
| Create and Manage Customer Journeys | 15-20% | - Set up branching and conditions - Configure journey tiles and triggers - Design and create customer journeys - Analyze journey performance |
| Manage Marketing Customers and Contacts | 10-15% | - Manage contact lifecycle and preferences - Create and manage contacts - Create and manage companies - Import and deduplicate contacts |
| Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Automate lead qualification and distribution - Create and configure lead scoring models - Manage lead lifecycle stages |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Configure marketing settings and org units - Configure marketing resources and assets - Set up marketing configurations |
| Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Set up event registration and sessions - Review marketing insights and analytics - Manage event webinars and waitlists |
| Create and Manage Marketing Emails | 15-20% | - Design and create marketing emails - Implement email Personalization and dynamic content - Preview, test, and validate emails - Configure email settings and delivery |
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