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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - MobilePush tools and functionalities - Mobile Studio configuration and usage |
| Topic 2: Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Topic 3: Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Topic 4: Journey Orchestration | 25% | - Entry sources and audience evaluation - Journey design and best practices - Reporting and performance analysis - Activities and decision splits - Comparison between Datorama and Google Analytics |
| Topic 5: Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
| Topic 6: Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
| Topic 7: Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Einstein Copy Insights - Send Time Optimization - AI-powered personalization and prediction - Einstein Engagement Scoring |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. Can Social Studio's Sentiment Model be customized? 01m 05s
A) No, the sentiment is driven by Einstein calculations.
B) No, this is a managed service provided by only by Salesforce.
C) Yes, customization options are available in Admin
D) Yes, after you have loaded your Twitter certification number.
2. How can Distributed Marketing messages be configured to use approval workflows?
A) Therearecurrently no approval workflows available.
B) All DM sends need to enable the''workflow active' settingwithin the message template.
C) It uses the standard Salesforce Approval Process feature to route content through manual approvals.
D) A customer support case needs to be opened to enable the functionality.
3. What is true about shared entry event.
A) It cannot be modified.
B) Data extension created by it can be modified.
C) Yon can use filter for entry audience segregation.
4. Select features Einstein content selection, Select 2
A) Uses open time email content
B) Content selection based on business rules
5. How often are Einstein Engagement Scores updated?
A) Every day for email, every week for mobile.
B) Every hour
C) Every day
D) Every day for mobile, every week for email.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A,B | Question # 5 Answer: C |




