Adobe Analytics Business Practitioner : AD0-E202

AD0-E202 real exams

Exam Code: AD0-E202

Exam Name: Adobe Analytics Business Practitioner

Updated: Jul 19, 2026

Q & A: 70 Questions and Answers

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AD0-E202 Exam topics

Candidates must know the exam topics before they start of preparation. Because it will help them in hitting the core. Our Adobe AD0-E202 exam dumps will include the following topics:

1: Business Analysis (25%)

  • Analyze data to answer business questions and recommend new optimization hypotheses
  • Interpret Solution Design Reference (SDR) to determine what data is available in reports
  • Identify conversion funnels
  • Analyze report data to summarize and draw conclusions
  • Understand outliers and anomalies in reports
  • Given a business need/question, identify the most appropriate reporting strategy to perform an analysis

2: Reporting and Dashboarding for Projects (25%)

  • Apply the process to create a visualization
  • Apply the process to set Alerts
  • Given a scenario, determine the appropriate item to use
  • Apply the process to lookup the dimensions/components
  • Apply the process to configure projects using the most appropriate tool(s)
  • Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
  • Apply the process to schedule Projects, Report Builder and Data Warehouse
  • Compare fallout and flow visualization and appropriate variable types for reporting

3: Segmentation and Calculated Metrics (25%)

  • Apply the process to generate calculated and/or segmented metrics

  • Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)

  • Analyze reports and identify data quality issues

  • Apply segments to Projects and Components

  • Determine how to bring data in and out of Adobe Analytics

  • Define different types of dimensions and parameters existing in Adobe Analytics

  • Determine how to develop and configure segments

  • Compare segments

  • Apply the process to configure Report Builder

  • Apply the process to share segments with others in the organization

5: Administration (10%)

  • Apply the process to configure Classification Importer and Rule Builder
  • Apply the process to configure a virtual report suite based upon an existing segment
  • Identify information from marketing URLs
  • Understand Report Suite Admin Console Settings
  • Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules

How to book the AD0-E202 Exam

There are the following steps for registering the Adobe AD0-E202 exam:

  • Step 1: Visit Adobe's credential management system logon page. The logon requires that you have an Adobe ID. If you do not have an Adobe ID, click the link for “Get an Adobe ID”.
  • Step 2: After logging on, if you have never taken an Adobe exam before, you will be instructed to create a Profile. After creating your profile, you will be instructed to update your opt-in Settings.
  • Step 3: Once logged on, click “Home” then click “Schedule your exam at PSI.”
  • Step 4: You will be directed to a new page within CertMetrics where you will click “Click here to log in to PSI".
  • Step 5: You will be taken to a page hosted by our exam delivery vendor, PSI, that displays the available exams.
  • Step 6: Scroll through the list of available exams and press the “Schedule Exam” button for the exam you want to take.
  • Step 7: Select a delivery mode for your exam by choosing either “Test Center” or “Remote Online Proctored Exam.”
  • Step 8: Select your exam language to see options for your exam.
  • Step 9: Select an available date and start time.
  • Step 10: Confirm schedule details to receive a booking confirmation.
  • Step 11: Proceed to payment.
  • Step 12: After payment is successful, you will receive an email confirmation with registration details and a receipt.

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Who should take the AD0-E202 exam

AD0-E202 exam has been designed for the following Target Audience:

  • Web analysts
  • Digital marketers
  • Conversion/optimization specialists
  • Business consultants
  • Digital analysts
  • Product owners and managers
  • Data analysts
  • Business analysts
  • UI analysts
  • Media/marketing analysts

There is a minimum skill set required before appearing for AD0-E202 exam:

  • Has a basic understanding of how digital analytics is filtering/structuring data
  • Has at least one year of Adobe Analytics hands-on experience
  • Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
  • Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
  • Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
  • Has an awareness of the integration of Adobe Analytics with other Adobe solutions

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Adobe AD0-E202 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Apply The Process To Share Projects And Reporting And Analytics Dashboards For Different Users And
  • Or Groups
Topic 2
  • Given A Scenario, Determine The Appropriate Item To Usesection
  • Apply The Process To Schedule Projects, Report Builder And Data Warehouse
Topic 3
  • Apply The Process To Create A Visualization
  • Reporting And Dashboarding For Projects
  • Business Analysis
  • Compare Segments
Topic 4
  • Given A Business Need
  • Question, Identify The Most Appropriate Reporting Strategy To Perform An Analysis
Topic 5
  • Apply The Process To Configure A Virtual Report Suite Based Upon An Existing Segment
Topic 6
  • Apply The Process To Set Alerts
  • Apply The Process To Generate Calculated And
  • Or Segmented Metrics
  • Understand Report Suite Admin Console Settings
Topic 7
  • Apply The Process To Configure The Marketing Channel Reports With Marketing Channel Processing Rules
  • Analyze Reports And Identify Data Quality Issues
Topic 8
  • Interpret Solution Design Reference (SDR) To Determine What Data Is Available In Reports
  • Analyze Report Data To Summarize And Draw Conclusions
Topic 9
  • Analyze Data To Answer Business Questions And Recommend New Optimization Hypotheses
  • Identify Conversion Funnels
Topic 10
  • Compare Fallout And Flow Visualization And Appropriate Variable Types For Reporting
  • Apply Segments To Projects And Components
Topic 11
  • Define Different Types Of Dimensions And Parameters Existing In Adobe Analytics
  • Determine How To Bring Data In And Out Of Adobe Analytics
Topic 12
  • Apply The Process To Share Segments With Others In The Organization
  • Determine How To Develop And Configure Segments

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

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