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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Topic 2: Subscriber and Data Management | - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management - Subscription management and preferences |
| Topic 3: Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Topic 4: Content Creation and Delivery | - Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization |
| Topic 5: Email Marketing Best Practices | - Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies - Email deliverability fundamentals |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?
- A. Leverage Enhanced Dynamic Content.
- B. Leverage Multilingual Content Blocks.
- C. Leverage templates with AMP script.
Correct Answer: B 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Leverage Social Studio to capture email addresses.
- B. Use Journey Builder to build an audience using Ad Studio.
- C. Create CloudPages to collect and subscribe users,
Correct Answer: C 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?
- A. Manager Files in File Transfer.
- B. Specify character encoding in import file.
- C. Configure Field-Level Encryption in import file.
Correct Answer: A 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
- A. Import File
- B. Fire Event
- C. File Transfer
Correct Answer: C 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. Schedule report and email file to the director.
- B. Schedule report to export as a web page.
- C. A Schedule report and email the link to download.
Correct Answer: A 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
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