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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Page actions - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Completion actions - Segmentation rules - Automation rules: components and use cases |
| Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which three actions can be taken in an engagement studio program?
Choose 3 answers
- A. Add prospect to list
- B. Reassign prospect
- C. Remove prospect from dynamic list
- D. Notify a user
- E. Send email to prospect
Correct Answer: A,D,E 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
What must be created in order to send an autoresponder?
- A. One-to-one email
- B. List email
- C. Test email
- D. Email template
Correct Answer: D 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
What does the gear icon on the prospect list allow you to do?
- A. Edit
- B. Copy
- C. Assign
- D. Delete
Correct Answer: A,C,D 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?
- A. Tracker Domain Verification and Open Rate
- B. Total Opt Outs and Hard Bounces
- C. Total Sent and Suppression Rate
- D. Click-Through Rate and Soft Bounces
Correct Answer: B 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
- A. Create a dynamic list based on Product Name.
- B. Create a segmentation rule based on Product Name.
- C. Create an automation rule based on product Name.
- D. Create a completion action based on Product Name.
Correct Answer: B 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
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