Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720

MB2-720 real exams

Exam Code: MB2-720

Exam Name: Functional Application in Microsoft Dynamics Marketing

Updated: Aug 15, 2026

Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionObjectives
Marketing Fundamentals in Microsoft Dynamics Marketing- Core marketing concepts and terminology
- Overview of Dynamics Marketing capabilities
Segmentation and List Management- Audience segmentation strategies
- Creating and managing marketing lists
Email Marketing and Campaign Management- Campaign setup and execution
- Designing and sending marketing emails
Lead Management and Scoring- Lead lifecycle management
- Lead scoring and qualification
Analytics and Reporting- Reporting and dashboards
- Marketing performance tracking

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. For what two purposes does Microsoft Dynamics Marketing require user licenses for event speakers? Each correct answer presents a complete solution.

A) for speakers to modify their event sessions
B) for speakers to be associated with event sessions
C) for speakers to be associated with events
D) for speakers to view their event sessions


2. Which statement about reviewing and approving routed items is true?

A) Approvers can update their comments for items that have completed the approval process.
B) Approvers can provide comments for an item until the approval process is complete.
C) Approvers can provide comments and select the status for an item only once.
D) Approvers can provide comments for an item until another approver provides comments
for that item.


3. You create an event in Microsoft Dynamics Marketing.
Which date range specifies the period during which contacts can register for the event?

A) registration start and end dates
B) event start and end dates
C) exhibit start and end dates
D) item start and end dates


4. How many market segments can a market be segmented into?

A) an unlimited number
B) a maximum of one per media type
C) a maximum of one per media outlet
D) a maximum of one per demographic, psychographic, and geographic characteristic


5. What should you use to allow contacts to register online for an event that is part of an automated marketing campaign?

A) landing page activity
B) navigation link
C) webpage
D) Scheduler activity


Solutions:

Question # 1
Answer: A,B
Question # 2
Answer: D
Question # 3
Answer: B
Question # 4
Answer: B
Question # 5
Answer: D

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