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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Performance Analysis & Interpretation | 30% | - Impression share and competitive metrics - Campaign, ad group, keyword analysis - Device, location, and audience insights - Identifying trends and anomalies |
| Topic 2: Creating & Customizing Reports | 25% | - Predefined reports and dashboards - Report editor and custom tables - Scheduling and sharing reports - Filters, segments, and date ranges |
| Topic 3: Advanced Tools & Optimization | 10% | - Data Studio / Looker Studio integration - Automated reports and alerts - Using reports to optimize campaigns |
| Topic 4: Conversion Tracking & Attribution | 20% | - Linking Google Ads with Analytics - Attribution models overview - Setting up conversion actions - E-commerce and value tracking |
| Topic 5: Introduction to Measurement & Reporting | 15% | - Importance of measurement strategy - Reporting interface navigation - Key metrics and dimensions |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?
- A. Beth simply needs to remove the conversion tracking code from her header section on her web pages.
- B. Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.
- C. Beth can choose Reporting, Conversions, select the action, and then click Delete.
- D. Beth can choose Reporting, Settings, Conversions, and then choose Stop.
Correct Answer: C 🗳️
You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?
- A. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
- B. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
- C. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
- D. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
Correct Answer: D 🗳️
Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?
- A. Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
- B. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
- C. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
- D. Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
Correct Answer: C 🗳️
You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?
- A. View reports only users
- B. Read only users
- C. Guest users
- D. Object viewers
Correct Answer: A 🗳️
You are examining the Visitor information for your website. What is the purpose of visitor loyalty?
- A. Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
- B. Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.
- C. Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.
- D. Visitor loyalty reveals statistics about visitors who have visited your site before.
Correct Answer: C 🗳️
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