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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences |
| Lead Management | 14% | - Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes |
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs |
| Account Configuration | 16% | - Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies |
| Email Marketing | 10% | - Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance |
| Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions |
| Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- B. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- C. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
- D. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
Correct Answer: D 🗳️
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign - C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign. - D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
Correct Answer: A,B 🗳️
Which are true about Engagement Program
- A. A single rule step can evaluate up to five conditions
- B. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
- C. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
- D. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- E. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
- F. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- G. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
Correct Answer: A,C,D,E,F,G 🗳️
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?
- A. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
- B. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
- C. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
- D. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
Correct Answer: A 🗳️
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers
- A. Prospect unsubscribed from an email
- B. Prospect replied to an email
- C. Prospect viewed a landing page
- D. Prospect was deleted by a user
Correct Answer: A,C 🗳️
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